Friday, March 2, 2018

Figuring Out Buyer Behavior No. 2



Assignment 15A

My interviews went swimmingly.  They gave me new insights into a lot of things about a time machine I didn’t really realize at first. 

The first interviewee said that she preferred quality and style to price.  This makes sense because you don’t want to pay a low price and have a shitty time travel experience.   She said she was also more likely to buy online.  The post purchase evaluation was confusing in that it is hard for her to tell if she’s ever really actually made the right purchase.  If she doesn’t use or wear something more than once she said it’s usually a bad purchase, but she doesn’t like admitting that.

The second interview went well and I found a new insight.  How would he afford the time machine (assuming it be really expensive as I would too) and would he get to use it more than once? How many time machines are there?  There’s a moral dilemma here that I have to figure out.  He said it was kind of a scary idea to give that much power to people.  He said he would regret buying it if he came back to the present and the entire present was altered, which is a good point.

The Third interview gave an even better idea, which was by accident from what I told him based on the last interview of it being scary.  He helped give the idea of using virtual reality instead, which he said he would pay a good amount for quality, probably buy online, and not have any remorse for being able to go back in time through virtual reality, which is not harmful at all.  There could even be a setting to see the present if you did something differently.  This interview was very fruitful.

In the interviews that I was able to sit down and talk to people, I found that a time machine is actually kind of a scary idea as well.  This is not a problem though, because what if instead of an actual time machine that would take people back to certain periods, what if there was an application that you could use with virtual reality to take you to those certain worlds? Overall, I think the segment cares about quality, buys online, and has some remorse, but not as much as I would have guessed.


4 comments:

  1. Hey Jeremiah. I think it is important to note the ideas you found in the second and third interviews. It can obviously be very different to gauge the finances of a futuristic idea like this. Almost as a compliment to that, your third interviewee introduced a very plausible idea related to yours, with the virtual reality industry taking off. Consumers seem to be very interested in virtual reality, maybe that is an outlet to address other components of your idea, like the morality of going back in time, etc.

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  2. Hi Jeremiah. It sounds like you really made some headway during this round of interviews. Your second interview looks like it provided some interesting questions about your idea that you hadn't even thought of yet, and thats so important to discover during product development, so this interview seemed very useful. Your third interview also brought up some interesting points to consider about the power your idea holds. I think the pivot to an idea of virtual reality time travel could be the real gold mine idea here.

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  3. I totally agree with interviewee number one. Quality is so important to a buyer. Reuse of a product really show whether the product was necessary and vital to a buyer. I can understand interviewee number two perspective; due to the current social climate in America right now allow people to have so much power within hands reach can be dangerous. Interviewee three, brings forth a great plan, virtual reality is a safer method that would not impose an harm to society. Great interviews,very insightful.

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  4. The idea is very interesting, instead of creating a actually time machine or using virtual reality, what about the idea of a theme park? This could give the customer a sense of alternate reality yet at the same time involve the physical world. The production could be huge and have actors be in character. Every encounter could be a unique experience and this wouldn't alter timelines.

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